Strategizing and executing the most effective path to reconnect with customers, after a break like a renovation or a COVID-19 lockdown phase, has been vital for businesses. The long pause in promotional and marketing campaigns, through which every industry was connecting with its customers, has finally come to an end. With the world gradually coming back to its normal self, it’s the perfect time to start rebuilding your customer relationships, and SMS is the optimum solution to help kick-start the communication.
TheSMSBuddy platform is packed with striking features that can contribute in making this process super simple and efficient. For example, you could easily encourage footfall to return to your store or restaurant by offering an exclusive offer that customers can claim whilst visiting you. You can send this out to your database within minutes, via a quick and easy bulk SMS campaign. There is no better way to welcome back your customers with a one-time offer, encouraging them to act instantly. You could even send follow-up campaign to highlight any updates and changes. Whether you’ve had to alter store opening times, or incorporate new safety measures in place, your SMS campaign is the perfect way to let them know instantly and directly.
With our online text platform, you have the option to send videos, images and audio files in the form of a link. Our built-in URL shortner tool - Up7, can convert your files to short URLs, that can be incorporated as a part of a text message. The panel also enables you to get an insight on the number of views for the link, along with the area and operating systems used for viewing the content in the link. These analytics would give an idea of the efficiency of the campaigns executed.
In TheSMSBuddy, it’s also super easy to manage your SMS contacts. You have the feature to upload as many contacts as you wish, and these can easily be segmented into multiple different groups. This makes it perfect for your businesses to be able to send out targeted campaigns easily. The more personal and specific your campaigns are to your recipients, the better engagement and response you will receive. As an example, you could split your customers into groups depending on whether they are a prospect, a regular spender or a customer who hasn’t purchased in a long period of time. You could then use these groups to send out specific offers or highlight certain products which you think will relate to each audience.
These are just a few ways TheSMSBuddy platform can be used to help build those all-important relationships with your customers. If you wanted to discuss some ideas for SMS and see how it could help your business further then please don’t hesitate to get in touch.
We have an amazing team of SMS experts always available to help you!